Aiwo Helps Finnish Consumer Companies Improve Efficiency and Increase Sales
Finnish companies are competing in an increasingly tough market, where both providing the best possible service to existing customers and achieving better sales performance are key to growth. Customer needs change rapidly, and at the same time, consumers expect seamless and personalized service.
The pursuit of efficiency is evident in OP’s 2025 Large Enterprise Survey, which found that 51.1% of companies are primarily focused on improving operational efficiency and productivity. The same study also noted that investments in artificial intelligence are growing significantly. This trend is also reflected in Aiwo’s daily discussions with large enterprises. Demand for Aiwo’s AI solution, which automates and streamlines customer service routines and enhances outbound sales, has clearly increased.
In this article, we explore two key ways in which Aiwo quickly helps existing Finnish businesses improve efficiency:
- Enhancing customer service efficiency by reducing and automating customer inquiries
- Increasing sales through optimized outbound sales efforts
1. Enhancing Customer Service Efficiency
Background: Why Are Speed and Quality in Customer Service Crucial?
Customer expectations regarding service availability and response times have increased significantly. Feedback indicates that customers prefer to have their issues resolved immediately or at the latest within the same day. Faster response times and the ability to anticipate potential pain points enhance customer satisfaction and encourage long-term customer retention. However, self-service remains the preferred channel for both consumers and companies.
How Does Aiwo Reduce and Automate Customer Inquiries?
Continuous Customer Service Analysis for Deeper Insights
Aiwo collects and analyzes customer interactions from multiple channels, including phone calls, messages, support requests, and other contact points. Using AI, it identifies the most common topics, issues, and questions, enabling companies to direct their solutions where they are needed most. There´s no more need for manual contact reason tagging in customer service.
A great example of this is the development of digital services. Across all consumer industries, a shared goal is to guide customers toward self-service channels. Aiwo’s statistical analysis serves as an excellent foundation for improving self-service solutions. It provides insights into why customers struggle to resolve issues independently and feel compelled to call customer service instead.
Automating Customer Service Processes
One of the best use cases for large language models is generating summaries. In terms of improving customer service efficiency, Aiwo automates call summaries, reducing post-call processing time and ensuring consistency. Saving just three minutes per call creates a massive efficiency boost in large-scale customer service operations.
Results: Faster Service and Happier Customers
By improving customer service efficiency, businesses can keep costs under control while allowing employees to focus on value-adding tasks. More efficient and targeted customer service leads to higher customer satisfaction, which in turn increases recommendations and long-term loyalty. This ultimately reduces the cost of acquiring new customers. Loyalty is royalty.
2. Increasing Sales Through Optimized B2C Outbound Sales
Background: Why Should Outbound Sales Be Developed?
While inbound sales and digital contact points are becoming more prominent in today’s B2C markets, outbound sales remain one of the most effective sales channels. Phone-based outreach allows companies to connect with potential customers at the right moment with the right solutions. The key to successful outbound sales is precise targeting, a systematic approach, and deep customer understanding.
How Does Aiwo Optimize Outbound Sales?
Intelligent Target Group Analysis
Aiwo analyzes every sales call, creating extensive data sets that provide a detailed understanding of customer behavior and effective messaging for specific target groups. AI detects patterns that might otherwise go unnoticed, allowing sales teams to refine their campaigns and pitches for the highest conversion rates. As a result, the company’s overall hit ratio and sales performance improve.
Proactive Suggestions
Based on historical data and customer insights, Aiwo provides recommendations on which products or services specific customer groups might need. This enables sales teams to offer the right solutions at the right time and focus on high-quality interactions.
Real-Time Performance Reporting and Coaching
Aiwo delivers clear reports and metrics on outbound sales campaign performance and individual salespeople’s results. In this context, Aiwo delivers qualitative insights on how salesperson pitches compare to overall sales performance. Sales teams receive immediate feedback on campaign progress and can quickly adjust their approach—for example, modifying their opening pitch if a particular approach yields a higher response rate.
Results: More Deals and Business Growth
A more efficient outbound sales process means higher conversion rates. Businesses save time and resources by focusing their efforts on high-potential contacts. At the same time, outbound sales remain professional and relevant—customers receive the solutions they need, while the company avoids wasting resources on overly broad or poorly targeted campaigns.
Conclusion: Maximizing Efficiency with Analytics and AI
Aiwo provides Finnish companies with a powerful tool to compete in increasingly demanding markets. A modern, data-driven approach helps both customer service and sales teams focus on what truly matters:
- Enhancing customer service – AI-driven analysis and automation reduce customer inquiries and improve response times.
- Increasing sales – Smart segmentation and proactive recommendations help sales teams take the right actions for the right customers.
At the same time, organizations continuously learn from their customer data, creating a foundation for agile and flexible business development. By effectively leveraging customer insights, communication, and AI, companies can build a comprehensive system that drives growth and strengthens Finland’s competitiveness.