Aiwo AI, the Finland-born customer contact intelligence company, has appointed Heli Partanen to its Board of Directors. Partanen served as Chief Executive Officer of Telia Finland from 2020 to 2026, leading one of the country’s largest digital infrastructure and services businesses, a company with around €1.4 billion in revenue and 2,700 employees in Finland. Her appointment strengthens Aiwo’s board as the company moves into its next growth phase across the Nordics and the UK.
Before becoming CEO, Partanen led Telia Finland’s consumer business as Vice President, Consumer Business; spanning mobile, fixed access, devices, and TV & media. That is the front line of consumer customer experience: millions of interactions across channels, where loyalty and revenue are won or lost in the quality of every contact. It is precisely the world Aiwo’s technology is built to make sense of.
Why this matters for Aiwo
Aiwo AI analyses customer contacts — calls, chats, and AI agent conversations — and connects them to root causes, making visible what customer interactions are actually about. The result is not guesswork but fact: where service is being overloaded, where processes break down, where development effort creates the fastest impact, and where untapped upsell potential lies.
Partanen’s experience, first leading Telia Finland’s consumer business across mobile, fixed, devices, and media, then steering the whole company as CEO, brings exactly the operator’s lens Aiwo’s customers recognise from the inside. Many of them are large, consumer-facing organisations in healthcare, telecom, energy, insurance, and media, managing the same scale of customer contact she ran at Telia. Her appointment reinforces Aiwo’s conviction that understanding precedes automation: AI delivers value when it is grounded in real customer reality, not hype.
In her own words
What excites me about Aiwo is how concretely their solutions support organic growth. Aiwo brings together three things companies need right now: customer-centricity, full use of their data, and AI that genuinely drives growth.
Aiwo makes visible what customer contacts are really about — not guesswork, but fact. When all contact data is analysed automatically and connected to root causes, a company can clearly see what’s overloading customer service, where processes break down, where to focus development for fast impact, and where the upsell potential is.
This is the kind of AI use that doesn’t stay at the level of hype: concrete, practical, and directly tied to business growth. I’m delighted to help build Aiwo’s next chapter.
— Heli Partanen, Board Member, Aiwo AI
About Aiwo AI
Aiwo AI is a Finland-born customer contact intelligence company. Aiwo analyses customer contacts across calls, chats, and AI agent conversations, connecting them to root causes to give organisations the strategic and operational insight they need to improve customer experience and drive growth. Aiwo serves clients in demanding consumer sectors — including healthcare, telecom, energy, insurance, utilities, and media — across the Nordics and, increasingly, the UK.